BETTY My Pharmacy – Together Forward!

More than 340 pharmacists and representatives of pharmaceutical manufacturers gathered at the professional training „BETTY My Pharmacy“, which took place on 09-11 June in Hotel Perelik, Pamporovo. It was held under the motto „Together Forward!“. 

We chose this message because it is extremely important for us at PHOENIX Pharma to develop together with our partners and customers as their trusted and loyal partner. BETTY events prove this aspiration and our desire to always offer the best and quality products and services.

The event started already on the Friday day when our exhibitor partners had the opportunity to meet the pharmacists and present their special offers, new products and conditions. We are extremely proud to have a record number of exhibitors again – as many as 43 partners participated as exhibitors in this training!

The evening ended in the pleasant company of the Orficus formation, who entertained the guests with their wonderful performances and the unique sound of the Bulgarian bagpipe.

Saturday was the actual part of our conference events. For this edition we again replaced the familiar lectures with workshop meetings with representatives from 5 companies – Pharma Sales, Vedra International, Valentiis, our colleagues from Glaxo Smith Klein and our partners from Zentiva.

The pharmacists were pre-divided into five groups. Each workshop meeting was 30 minutes long, after which participants had the opportunity to ask questions, participate in various interactive games, raffles or engage in hands-on activities organized by our partners.

At the end of each meeting, the groups changed their seats. Thus, all attendees had the opportunity to listen to the presentations of our speakers and to make closer and personal contact with them.

After a break for lunch and browsing product stands, everyone returned to the hall to attend the presentations of Nikolay Kolev, Managing Director and Chairman of the Board of PHOENIX Pharma and Vesselin Kunev, Sales Director and member of the Board of the company.

Nikolay Kolev shared what is behind the growth of PHOENIX Group and PHOENIX Pharma Bulgaria and what is ahead in terms of investments, innovations, projects and new initiatives.

Vesselin Kunev talked about our BETTY partner program and what new activities we have prepared for our BETTY pharmacy partners and all end customers.

To finish this part of our conference program, we invited Master Pharmacist Lyubomira Zafirova from Valletta Pharmacy, Sofia, who has been our loyal customer and part of BETTY My Pharmacy since the beginning of the program. She told us and shared her professional opinion about one of our newest initiatives – the end-customer screening campaigns we launched last year and which are our focus this year as well.

Traditionally, the conference evening ended with a gala dinner with the kind support of our colleagues from the Exclusive Representation and their product Femanoza and the special participation of the inimitable Lubo Kirov.

Once again we managed to surprise our guests and recorded new records:

Over 340 guests – pharmacists and company representatives;

Innovative and attractive format – workshop meetings with representatives of our partners;

43 exhibition stands – a new record of participants to date;

2 days in which all guests had the opportunity to visit the exhibition stands, learn about what’s new with the various representatives and take advantage of the special offers offered only at the BETTY My Pharmacy event.

We would like to thank all our partners for their support and the trust of all our guests for respecting our event.

We are also grateful for the feedback we received on the spot, for the kind and encouraging words. We will continue to work towards being better and more innovative.

We look forward to welcoming you at the next BETTY professional training!