BETTY is a loyalty partner programme, part of the European PHOENIX Pharmacy Partnership network, which includes over 17,000 pharmacies from 15 brands in 18 countries.

BETTY's main goal is to help grow and develop the pharmacy business by differentiating it from the competition. Our goal is to lend our support in the day to day business of pharmacies so they can have more quality time for their customers.

Through our B2B and B2C activities, we aim to increase sales and profits for our partners, as well as to contribute to greater added value for end patients. We succeed thanks to a tailor-made concept that includes benefits such as:

  • Pharmacy software
  • Marketing services
  • Events and Training
  • B2B platform
  • Package promotional offers
  • A portfolio of exclusive products and much more.