Our philosophy

PHOENIX Pharma is a leading integrated healthcare provider in Bulgaria with almost 30 years of experience in the market. The company serves over 3,000 pharmacies and 250 hospitals and has over 20,000 products in its portfolio, specialized healthcare software. PHOENIX Pharma has partnerships with leading medical device manufacturers and is the exclusive representative of leading foreign manufacturers on the Bulgarian market.


"We deliver health" has been our mission since the foundation of our company in 1994. It has guided us on our journey from a German pharmaceutical wholesaler to what we are today: Europe’s leading pharmaceutical wholesaler, pharmacy operator, and service provider for the pharmaceutical industry.


We are the partner of choice for simple and direct access to healthcare products and services across Europe.


To make this vision reality, we look to the #wePHOENIX commitments for guidance:

#We focus on the customer

We operate in markets with diverse customers and serve all their current and future needs with our tailored portfolio of products and services.

#We operate efficiently

We strive for excellence in everything we do, continuously optimise our operations to get better every day and use resources efficiently to become more sustainable.

#We embrace collaboration

We support each other by sharing knowledge, competences, and best practices across the entire company.
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#We think forward

We drive forward innovations and play an active role in the digital transformation of the healthcare sector in Europe to improve our customers’ lives.

#We are one team

We are bound together by our shared vision for the company, welcome everyone who is willing to make this vision reality and foster their personal and professional development in an inclusive environment.

#We create value

We are a family-owned company and pursue a long-term strategy, ensuring that our growth creates value also for generations to come.